Clarity, structure, and design built to perform.
Campaigns
2021 Literary Conference
Created for the 2021 Literary Conference at Casper College, this campaign supports an annual event uniting writers, readers, and the literary community through workshops, speakers, and readings. Centered on the theme “Create,” the visual concept merges a lightbulb and pencil—symbolizing the connection between ideas and craft. Applied across digital advertising and supporting materials, the system uses strong typography and structured layouts to deliver clear, cohesive communication throughout the event.
Casper College 2023-2024 Theater Season
A unified campaign system developed to extend the theater experience beyond the stage—connecting audiences through print, digital, and on-site environments. Through bold visual language and consistent structure, the work transforms individual productions into a cohesive, season-long identity that engages and performs across every touchpoint.
Branding
Logos
Each logo is developed from a core idea—translating brand values, tone, and purpose into a concise visual form. Through thoughtful use of typography, shape, and negative space, these marks aim to create memorable, flexible identities that can extend across a wide range of applications.
Branding
A branding exploration focused on extending visual identity into a cohesive, multi-touchpoint experience. This work moves beyond individual assets to establish a consistent visual language—applied across print, digital, and environmental formats to create a unified and recognizable brand presence.
Through structured typography, controlled color systems, and repeatable layout frameworks, the brand is designed to scale—ensuring clarity, consistency, and adaptability across a wide range of applications. The result is a flexible system that supports both communication and long-term brand growth.
Events
Tate Annual Conference
A multi-channel campaign developed to support the annual Tate Conference, centered on the theme “The Triassic: Gateway to the Mesozoic.” Built around existing artwork, the visual system extends the core concept across print, digital, and event materials—creating a cohesive identity that connects promotion, information, and on-site experience.
The design balances expressive visuals with structured typography and clear hierarchy, ensuring complex content—such as schedules, abstracts, and enrollment materials—remains accessible and easy to navigate. Applied across social media, publications, apparel, and event collateral, the system creates consistency at every touchpoint while supporting engagement throughout the conference.
Communication
Communication Systems
A collection of work focused on transforming complex information into clear, engaging communication across print, digital, and motion. Spanning infographics, animation, publications, and presentations, this work emphasizes structured design, strong typographic hierarchy, and cohesive visual systems—ensuring content is both accessible and visually compelling across every format.
