I’m a creative and marketing professional with more than 15 years of experience bringing together strategy, design, communication, and audience understanding to build work that connects and performs.

My career has never been limited to one side of the creative process. I’ve designed the work, developed campaigns, helped shape strategy, built brands, grown audiences, led teams, and worked directly with stakeholders to move ideas from concept to execution. That range has given me an understanding of not only how creative work gets made, but why it matters and what it needs to accomplish.

I’ve worked across higher education, corporate marketing, and freelance environments, adapting to very different audiences and challenges along the way. Whether developing an integrated campaign, strengthening a brand, creating an event experience, or solving a communication problem, I start by understanding the audience and the goal. From there, I look for the idea that brings everything together.

I’m a hands-on creative leader. I enjoy shaping direction and helping others move an idea forward, but I’m equally comfortable getting into the work myself. I believe good leadership means creating clarity, giving people room to do what they do well, and keeping everyone focused on the larger purpose behind the work.

That approach has helped me turn creative and marketing efforts into measurable results—from growing audiences and strengthening long-term engagement to developing event campaigns that directly contributed to sales.

I hold a Bachelor’s degree in Advertising and Graphic Design, graduating Summa Cum Laude with a 3.95 GPA, and I am currently pursuing a Master’s degree in Leadership. That combination reflects how I approach my career: creative thinking, strategic understanding, and leadership are not separate disciplines. The strongest work happens when they come together.